THIS PRIVACY STATEMENT IS EFFECTIVE AS OF SEPTEMBER 2022!

At Brainchild we recognize the importance of protecting your personal information and are committed to processing it responsibly and in compliance with applicable data protection laws in the United States of America.

This Privacy Statement describes Brainchild’s general privacy practices that apply to the personal information we collect, use and share about consumers and other individuals within our clients, business partners, suppliers, and other organizations with which Brainchild has or contemplates a business relationship.

We may collect your personal information as an individual for various purposes, such as the following:

When entering one of our websites, or using an online service, we will record information necessary to provide you with access, for the operation of the website and for us to comply with security and legal requirements in relation to operating our site, such as passwords, IP address and browser settings. We also collect information about your activities during your visit in order to personalize your website experience, such as recording your preferences and settings, and to collect statistics to help us improve and further develop our websites, products and services.

When you contact us (online or offline) in connection with a request for information, to order a product or a loaner, to try a demo, to provide you with support, we collect information necessary to fulfill your request, to grant you access to the product to provide you with support and to be able to contact you. For instance, we collect your name and contact information, details about your request and your agreement with us, and the fulfillment, delivery, and invoicing of your order and we may include client satisfaction survey information. We retain such information for administrative purposes, defending our rights, and in connection with our relationship with you.

When you provide your name and contact information to register with such a request, the registration may identify you when you visit our websites. For ordering most products, we require you to provide an email address, since it’s the primary contact point we use to address you. Registration may also allow you to customize and control your privacy settings.

Most information we collect about you comes from our direct interactions with you. When you register for an event we may collect information (online or offline) in relation to the event organization, and during an event, such as participation in sessions and survey results. We combine the personal information we collect to develop aggregate analysis and business intelligence for conducting our business and for marketing purposes. You can choose to receive information by email, telephone about our products, or sign-up for subscriptions. When visiting our websites or using our products we may provide you with personalized information. You can always opt-out from receiving personalized communication by sending an e-mail to [email protected]

Where we reference that we use your personal information in connection with a request, order, transaction or agreement (or preparing for the same), or to provide you with products that you requested (such as a Studu Buddy or cartrigdes of Achiever!, Mechanics, etc.), we do this because it is necessary for the performance of an agreement with you.
Where we reference that we use your personal information in relation to marketing, improvement or development of our products, for reasons of safety and security, or regulatory requirements other than in connection with your agreement or request, we do this on the basis of our or a third party’s legitimate interests, or with your consent.

If Brainchild decides to sell, buy, merge or otherwise reorganize businesses in some countries, such a transaction may involve the disclosure of personal information to prospective or actual purchasers, or the receipt of such information from sellers. It is Brainchild’s practice to require appropriate protection for personal information in these types of transactions.
Please be aware that in certain circumstances, personal information may be subject to disclosure to government agencies pursuant to judicial proceeding, court order, or legal process. We may also share your personal information to protect the rights or property of Brainchild, our business partners, suppliers or clients, and others when we have reasonable grounds to believe that such rights or property have been or could be affected.

We intend to protect your personal information and maintain its accuracy. Brainchild implements reasonable physical, administrative and technical safeguards to help us protect your personal information from unauthorized access, use, and disclosure. For example, we encrypt certain sensitive personal information when we transmit such information over the Internet and we only use Cloud Native platforms that already provide built-in security. We also require that our suppliers protect such information from unauthorized access, use, and disclosure.

We will not retain personal information longer than necessary to fulfill the purposes for which it is processed, including the security of our processing complying with legal and regulatory obligations, handling disputes, and for the establishment, exercise or defense of legal claims in the countries where we do business.

If you have a question related to this Privacy Statement, please contact us by sending an e-mail to [email protected]

Your message will be forwarded to the appropriate member of Brainchild’s Data Privacy.

You can request to access, update or correct your personal information. You also have the right to object to direct marketing. You can access the request process by sending an e-mail to [email protected]

In the event you consider our processing of your personal information not to be compliant with the applicable data protection laws, you can lodge a complaint:
Directly with Braichild by sending an e-mail to [email protected].

From time to time, we may update this Privacy Statement, as well as any other specific privacy statement. When making changes to this Privacy Statement, we will add a new date at the top of this Privacy Statement.